Background & Problem Statement

A general practitioner from Kalimantan was opening a new clinic and needed a strong brand identity to establish trust and recognition. The challenge was to create a professional yet approachable branding that resonated with the local community.

Research & Concept Development

Research included studying healthcare branding trends, analyzing competitor clinics, and understanding patient expectations. The goal was to design a visual identity that conveyed care, professionalism, and reliability.

Logo & Visual Identity Design

The logo combined a modern medical cross with organic elements to symbolize both professionalism and patient care. A calming blue-green color palette was chosen to evoke trust and health. Typography was clean and legible, reinforcing the clinic’s credibility.

Brand Implementation

The branding was applied across various touchpoints, including signage, business cards, uniforms, and a website. A consistent visual language helped create a recognizable and cohesive brand experience.

Results & Client Feedback

The new branding helped the clinic establish a strong presence in the community, attracting new patients through its professional and welcoming identity. The client reported increased trust and recognition among local residents.